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Looking on the bright side of skin

Exuviance Professional launches new brightening serum

Everyone yearns for a radiant complexion and a natural glow. Achievable? Yes! Serums really are the answer to the allowing your skin tone to shine – they do this by lightening and allowing your natural skin tone to really show off. On top of this, the lightening action of serums also helps with the reduction of age spots.

So how do brightening serums actually work?

Our unique skin tone has to do with the amount of melanin in our skin. This is the pigment that gives our hair, skin and eyes their colour. If you have darker skin, this means you have more melanin. Melanin has an important job: providing protection against sun damage form UV rays. Skin brightening creams work by inhibiting the production of melanin in skin cells. This does not mean lightening areas of the skin by reducing the appearance of hyperpigmentation, such as with bleaching or whitening.

A brightening serum does what it says: it brightens the skin! So, what are some of the pros to using a brightening serum regularly?

Serums are known to:

  • Even out skin tone,
  • Lighten and brightens the complexion
  • Reduce visible flaws (including dark spots)
  • Leavesskin nourished
  • Help control oily skin
  • Enhance youthful-looking skin and elasticity

The NEW Exuviance Professional Brightening Serum is the centrepiece of Exuviance’s Brightening campaign. This lightweight, multi-tasking serum is formulated to brighten, exfoliate, reduce the appearance of dark spots and diminish the look of uneven skin tone. Featuring skin brightening ingredients like Niacinamide, to help reduce the appearance of discolouration and NeoGlucosamine, which visibly plumps and firms

Be skin-savvy and invest in a serum that serves your skin – your epidermis will be eternally grateful.